The mission.

In October 2018, Stockholm got their first electric car sharing service and with 300 available aimo’s on the streets of Stockholm, aimo was launched. Our mission was to compose aimo’s launch campaign strategy in social media with the main focus on conversion and loyalty. The goal was to establish aimo’s brand awareness, seize relevant target audience groups based on interests and behaviors, drive app installs and maintain frequent users. Said and done, we set an ambitious goal for 20,000 app installs in three months. 

Aimo was launched on October 31st, 2018, and was Stockholm’s first electric car sharing service with 300 cars. The company is managed by Aimo Solution, which is a newly started company owned by the world’s largest investment and commercial enterprise: Sumitomo Corporation.

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