Kemetyl’s famous T-Brand has quickly grown into one of the most frequently used lighter liquids in Scandinavia. With an open minded mindset integrated in their core values, Kemetyl recently launched a 100% renewable lighter liquid – T-Gul. A fossil-free and improved ignition fluid, which promotes a safer environment. Our mission for the product launch included a season based solution, covering campaign strategy and execution in both, that aimed to modernise the brand and establish a digital B2C-communication for the very first time. The main objectives was to build brand awareness for Kemetyl and T-Gul, gather insights for upcoming product launches and, finally, increase and contribute to sales of the product.