In 2019, Kjell & Company invested in a whole new digital experience including the launch of a brand new online store. During this digital expansion, SocialViews mission was to strengthen the interaction between retail and e-commerce through social media in order to deliver a complete customer journey that would create long-term profitability.
With 105 physical stores in Sweden and another 16 in Norway, the objectives for 2019 included increased brand awareness for new and returning customers in both, ensuring loyalty and finding ways to improve the customer relationship management program for Kjell & Company’s about 2 million members in Sweden and taking additional market shares in Norway. Additionally, Kjell & Company wanted to shift the major part of sales towards online sales, but at the same time, secure physical presence at all local stores.
The collaboration with SocialView and Kjell & Company meant to elaborate an ongoing marketing strategy in social media to adopt and work towards Kjell & Company’s business objectives and goals.