SocialView managed and optimized all campaigns according to the strategy, ad plan and content which was distributed primary during launch and holiday seasons. This collaboration included to internationally distribute the various campaigns on a Nordic level (Sweden, Norway, Iceland and Finland) pursuantly with the strategy. In order to reach the best possible return on investment, optimizing for relevant target audiences was an ongoing activity. Further, this was based on the comprehensive analysis on the customer database lists, existing target audiences, followers, website traffic, previous reservations and lookalike audiences. Due to the complete solution that was custom made for O’Learys Trademark and their franchises, we were able to measure the revenue offline.