The four main sources
When a video is published on Facebook and or it’s sibling platform Instagram, it will reach four different sources which are; Followers, Shares, Recommendations and Paid. These sources are part of the Retention Insights, a metric and section in Creator Studio which is important for increasing the likelihood of showing your videos to more people on Facebook’s platforms. With this new functionality and insights, you can easily see what sources are generating watch time.
Note! Like all Facebook’s Insights products and features, Traffic Source Insights will roll out to 100% of the user base over the next upcoming months. So, if you don’t see it yet, you’ll just have to wait patiently.
Continue to read this post for a detailed description of the four sources.