November/December is when you maximise sales campaigns and trust that the set up was properly implemented.
Inventory: Make sure your automatic placement and your campaign budget optimization work together using lowest cost bidding
Targeting: Use broad audience targeting, employing dynamic ads with broad audiences and create value-based lookalikes from your web, app, catalog or offline events.
Bidding: Bid higher than in non-holiday seasons, maximize delivery at any cost and achieve maximum delivery with minimum ROAS goal
Optimization: Meet minimum conversion requirements and optimise for your success metric.
Creative: Create to convert and make content that is relevant to the people you want to reach in order to achieve your desired outcome – don’t be afraid to add new creative to ads sets and try a new creative approach.