Instagram tests new revenue streams – including badges and IGTV ads
These tools will enable creators to make money, including badges that viewers can purchase during Instagram Live Videos. Badges will give viewers a way to support their favorite creators, for example different “heart” badges that viewers can choose from, offered at a price of 0,99 USD for one heart.
The new badges will launch next month with a small group of creators in the U.S and Instagram will later on take a percentage cut of an undisclosed amount.
Instagram is also introducing advertising within IGTV. The ads will appear when people click to catch IGTV videos and will be up to 15 seconds in length, similar to Youtube.
IGTV ads will be tested initially with a small group of creators and advertisers, including Sephora and Puma, in the U.S. It will slowly expand access to ads over time. Instagram says at least 55% of the revenue from advertising will go to the creator.