Youtube introduces BrandConnect – a platform for creators and brands to collaborate
Youtube is evolving its FameBit platform to Youtube BrandConnect to make it easier for creators and brands to collaborate. BrandConnect offers insights-based matchmaking tools for creators, giving them easier access to branded content deals across Youtube.
The earlier self-service website in FameBit will be closed July 31, 2020. YouTube BrandConnect will only focus on the full-service side of its offering, where a team of experts proactively matches creators with brands and provides end-to-end campaign management and delivery.
Youtube has also added new measurement solutions like Brand Interest Lift – that measures consumer search behaviour that comes from watching a creator’s video, Influencer Lift – that measures consumer sentiment om purchase intent, brand recall etc and lastly organic view-through conversations for brands
Google Insights and tools is also letting brands measure the impact and ROI of their influencer marketing campaign, for the first time on Youtube.
BrandConnect is being made available for eligible creators in the U.S. with 25,000+ subscribers who can sign up for the platform directly within YouTube Studio