To review your market mix, put the money where your target audience is. Do not go on gut feeling, let the data make your choice and get the most accurate information about your target audiences. It is important to make a careful analysis of your target audience and its behavior. Could it be that your previous target audience has changed their behaviour and moved on to a new platform, then it is extra interesting to break new ground on that particular platform.
You should not be ashamed to imitate your competitors, in some cases it is enough to twist a small share of your competitors’ market to succeed. What are they doing right, review it properly and do a competitor analysis. As we mentioned earlier, Twitter has a function where you can reach other companies’ target audiences, a perfect way to build a target group when you do not have much data to go on.
It is important to keep up with the turns, get to know your target audience. Go to the different platforms and become comfortable with how they work. Learn how your target audience behaves on the platform, it will be one of the most valuable insights you will bring with you.
Trends come and go, but we hope that you have gained new insights on how to act for the coming period. Do you want to know more about how to set up the best possible strategy?
Click on to the webinar to learn more or get in touch with our team on SocialView!