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    SocialView in collaboration with SPG Event and Stockholm Open

Published Mars 9, 2020

2020 marks the year when SPG Event takes over as organizer for the legendary tennis tournament Stockholm Open and choose SocialView as their digital marketing agency, responsible for the repositioning through social media.

Since the start in 1969, Stockholm Open has been a legendary tennis tournament in which some of the world’s best players have participated. Every year the competition is organized at the Royal. Tennis Hall in Stockholm where the audience has been experiencing world-class tennis for over 50 years.

From 2020, SPG Event takes over as organizer and has initiated a collaboration with SocialView with the ambition to make this year’s tournament into the talk of the town.

“The Stockholm Open tournament is an amazing event with a lot of history that we look forward to take to the next level and modernize together with our partners, while also maintaining and clarifying the fantastic event it is fundamentally. We are very happy about the collaboration with SocialView. How society consumes media and communication has changed a lot in the past years, so of course our marketing needs to be adapted to that as well. We look forward to position Stockholm Open through social media against the already existing tennis-interested audience but also the general public as whole as the world-class event it is.” – Anna Lindhe, CMO SPG Event

Together with SPG Event, SocialView will position Stockholm Open as a “world-class event” by establishing modern associations combined with the legendary tournament’s rich history – even outside Sweden’s borders.

The collaboration with SocialView includes creating a unique customer journey based on strategic work, ad production and media buying within B2C and B2B, respectively. The assignment thus includes operationally prospecting and processing existing as well as new audience segments based on data and behavior with the goal of increasing brand awareness and ticket sales ahead of the 2020 event.

“It is a true honor to work with such a prestigious tournament and to work together with SPG Event! By merging communication with the creatives and targeting the right audiences, we want to build a buzz around the event and regain the position as the largest tennis tournament in Sweden ” –  Sofia Vinsa, Project Director SocialView


Felicia HolteCOO at SocialView

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