With less to do outdoors and more to do indoors in front of our screens, brands today have another reason to review their marketing plan and figure out how best to create content to reach individuals at home. With fewer and fewer eyes on physical advertising in the streets and word-of-mouth communication, many companies are now relying on a completely digital distribution online and need to think smartly about how messages should be spread through sharing and i.e. live broadcasts. We have also seen a big shift around how more and more private individuals create content, not least through TikTok, and how it can inspire the professional industry to create and view content in a light that actually attracts, is genuine and works.
During this year, you have probably seen different solutions and examples of both good and less good campaigns and strategies. You probably have a couple of personal favorites, so ask yourself the question; What made the campaign especially good and what can you learn from it?
Below I have collected a few but clear examples that you can take with you as inspiration.