What is Social Selling and why should you invest in it?
Marketing and Sales departments have long worked in silos and it is well known that on top of the agenda within businesses and organisations comes synchronization between these two departments.
You can describe Social Selling as the optimal and long-awaited bridge between sales and the marketing. The bridge that enables them to talk to each other, collaborate and drive towards the same goal. This is the focal point where both departments need each other to be successful in their growth.
Social Selling is still a relatively new concept and simply means that the sales team use social media to interact directly with their prospects. Social Selling is about building meaningful personal relationships between people and building relationships based on value. The more value, the better the result.
Social Selling is based on the fact that people want to talk to people, not brands. The more human we can be, the higher trust we will be able to create in our business relationships. This is often forgotten in the ocean of all push messages on various social platforms and in other marketing contexts.
As a part of the sales team, your goal is to reach your prospect in the research phase to influence the buying decision early, and in the concept of Social Selling, it simply means that the seller makes personal contact with the prospect during this time to be able to influence as early as possible in the buying process.
Especially for B2B companies, Social Selling is an incredibly powerful complement to paid marketing in social platforms, where sales and marketing can work on two fronts, target the audiences from two directions and significantly increase the chances of getting results.