Trim to match the consumption behavior
Social media and its users have a short attention span, match you videos accordingly. Keep the length to a maximum of 10-15 seconds – sometimes, even shorter than that is necessary to make sure you message breaks through the noise.
Two essential and final tips!
Firstly, design for sound-off. Not everyone watches with sound or perfect headphones all of the time. Secondly, be sure to clearly display your brand and message at the beginning and end of the video. As Facebooks says:
”Including your brand at the beginning of your video will give it a better chance of being seen and including it at the end will help keep your brand top of mind as people move on to other content.”